Feishu (Bytedance)
Feishu, known as Lark outside China, represents ByteDance‘s (company behind TikTok) proprietary collaborative software solution, positioned comparably to industry stalwarts like MS Office, Notion, and Slack. Originally adopted internally by ByteDance in 2017.
Our engagement since 2018 has focused on refining brand strategy, communication frameworks, and visual identity systems to transition Feishu into a commercially viable product.
Year
2018
My role
Project management
Company
Landor
Client contact
Head of Global Brand
Feishu (Bytedance)
Feishu, known as Lark outside China, represents ByteDance‘s (company behind TikTok) proprietary collaborative software solution, positioned comparably to industry stalwarts like MS Office, Notion, and Slack. Originally adopted internally by ByteDance in 2017.
Our engagement since 2018 has focused on refining brand strategy, communication frameworks, and visual identity systems to transition Feishu into a commercially viable product.
Year
2018
My role
Project management
Company
Landor
Client contact
Head of Global Brand
Feishu (Bytedance)
Feishu, known as Lark outside China, represents ByteDance‘s (company behind TikTok) proprietary collaborative software solution, positioned comparably to industry stalwarts like MS Office, Notion, and Slack. Originally adopted internally by ByteDance in 2017.
Our engagement since 2018 has focused on refining brand strategy, communication frameworks, and visual identity systems to transition Feishu into a commercially viable product.
Year
2018
My role
Project management
Company
Landor
Client contact
Head of Global Brand
Feishu (Bytedance)
Feishu, known as Lark outside China, represents ByteDance‘s (company behind TikTok) proprietary collaborative software solution, positioned comparably to industry stalwarts like MS Office, Notion, and Slack. Originally adopted internally by ByteDance in 2017.
Our engagement since 2018 has focused on refining brand strategy, communication frameworks, and visual identity systems to transition Feishu into a commercially viable product.
Year
2018
My role
Project management
Company
Landor
Client contact
Head of Global Brand
Challenge
Challenge
Adaptation to a Dynamic Work Environment
ByteDance, a leading global technology giant, maintains a distinctive work culture characterized by rapid-paced and intensive operations, including weekly face-to-face progress updates and presentations.
Adoption of innovative tools: The complete integration of Feishu across all project phases—proposals, meeting minutes, and daily communications—replacing traditional MS Office tools. Aligning with client work practices enhances our product understanding.
High-level reporting: Major presnetation directly interface with Xie Xin, VP of ByteDance.
Cross-office collaboration: Early-stage creative work necessitates seamless coordination with U.S. offices, overcoming time zone constraints.
Adaptation to a Dynamic Work Environment
ByteDance, a leading global technology giant, maintains a distinctive work culture characterized by rapid-paced and intensive operations, including weekly face-to-face progress updates and presentations.
Adoption of innovative tools: The complete integration of Feishu across all project phases—proposals, meeting minutes, and daily communications—replacing traditional MS Office tools. Aligning with client work practices enhances our product understanding.
High-level reporting: Major presnetation directly interface with Xie Xin, VP of ByteDance.
Cross-office collaboration: Early-stage creative work necessitates seamless coordination with U.S. offices, overcoming time zone constraints.
Challenge
Adaptation to a Dynamic Work Environment
ByteDance, a leading global technology giant, maintains a distinctive work culture characterized by rapid-paced and intensive operations, including weekly face-to-face progress updates and presentations.
Adoption of innovative tools: The complete integration of Feishu across all project phases—proposals, meeting minutes, and daily communications—replacing traditional MS Office tools. Aligning with client work practices enhances our product understanding.
High-level reporting: Major presnetation directly interface with Xie Xin, VP of ByteDance.
Cross-office collaboration: Early-stage creative work necessitates seamless coordination with U.S. offices, overcoming time zone constraints.
Solution
Solution
Agile Integration of New Work Practices
Comprehensive training and rapid certification within a week enabled proficient mastery of Feishu.
Initiating regular use of Feishu by myself and my team members outside of the Feishu project fosters deeper familiarity and operational efficiency
Weekly 15-minute catchups empower teams with essential usage insights, expediting their assimilation.
Agile Integration of New Work Practices
Comprehensive training and rapid certification within a week enabled proficient mastery of Feishu.
Initiating regular use of Feishu by myself and my team members outside of the Feishu project fosters deeper familiarity and operational efficiency
Weekly 15-minute catchups empower teams with essential usage insights, expediting their assimilation.
Agile Integration of New Work Practices
Comprehensive training and rapid certification within a week enabled proficient mastery of Feishu.
Initiating regular use of Feishu by myself and my team members outside of the Feishu project fosters deeper familiarity and operational efficiency
Weekly 15-minute catchups empower teams with essential usage insights, expediting their assimilation.
Solution
Agile Integration of New Work Practices
Comprehensive training and rapid certification within a week enabled proficient mastery of Feishu.
Initiating regular use of Feishu by myself and my team members outside of the Feishu project fosters deeper familiarity and operational efficiency
Weekly 15-minute catchups empower teams with essential usage insights, expediting their assimilation.
Outcome
Outcome
Successful Market Penetration and Accolades
Surpassing $200 million in Annual Recurring Revenue.
Securing a top-three position in the Chinese market's office software segment.
Awarded the 2022 Transform Asia Gold – for both Best Rebrand of a Digital Property and Best Brand Evolution
Successful Market Penetration and Accolades
Surpassing $200 million in Annual Recurring Revenue.
Securing a top-three position in the Chinese market's office software segment.
Awarded the 2022 Transform Asia Gold – for both Best Rebrand of a Digital Property and Best Brand Evolution
Outcome
Successful Market Penetration and Accolades
Surpassing $200 million in Annual Recurring Revenue.
Securing a top-three position in the Chinese market's office software segment.
Awarded the 2022 Transform Asia Gold – for both Best Rebrand of a Digital Property and Best Brand Evolution
Review
Review
"Jim adapted to our way of working immediately. He never backs down from obstacles and consistently provides effective solutions. He knows when to assert his point of view and when to compromise to optimize both work efficiency and quality."
- Dell Ma, Head of Global Brand, Feishu/Lark
"Jim adapted to our way of working immediately. He never backs down from obstacles and consistently provides effective solutions. He knows when to assert his point of view and when to compromise to optimize both work efficiency and quality."
- Dell Ma, Head of Global Brand, Feishu/Lark
Review
"Jim adapted to our way of working immediately. He never backs down from obstacles and consistently provides effective solutions. He knows when to assert his point of view and when to compromise to optimize both work efficiency and quality."
- Dell Ma, Head of Global Brand, Feishu/Lark
More Works More Works
More Works More Works
