ACME TAIPEI
ACME TAIPEI, a forward-thinking F&B group based in Taipei, Taiwan, sought our expertise for the design of one of their emerging brands. With a business plan that encompasses a diverse portfolio, including art exhibition spaces, cafes, furniture and home decor, fragrance brands, and restaurants.
I recognized the potential for a more comprehensive approach. I successfully illustrated the importance of a cohesive brand strategy, emphasizing its crucial role in driving future business growth.
Year
2020
My role
Strategy Development & Account Lead
Company
MOOCI Design
Client contact
Co-Founders
ACME TAIPEI
ACME TAIPEI, a forward-thinking F&B group based in Taipei, Taiwan, sought our expertise for the design of one of their emerging brands. With a business plan that encompasses a diverse portfolio, including art exhibition spaces, cafes, furniture and home decor, fragrance brands, and restaurants.
I recognized the potential for a more comprehensive approach. I successfully illustrated the importance of a cohesive brand strategy, emphasizing its crucial role in driving future business growth.
Year
2020
My role
Strategy Development & Account Lead
Company
MOOCI Design
Client contact
Co-Founders
ACME TAIPEI
ACME TAIPEI, a forward-thinking F&B group based in Taipei, Taiwan, sought our expertise for the design of one of their emerging brands. With a business plan that encompasses a diverse portfolio, including art exhibition spaces, cafes, furniture and home decor, fragrance brands, and restaurants.
I recognized the potential for a more comprehensive approach. I successfully illustrated the importance of a cohesive brand strategy, emphasizing its crucial role in driving future business growth.
Year
2020
My role
Strategy Development & Account Lead
Company
MOOCI Design
Client contact
Co-Founders
ACME TAIPEI
ACME TAIPEI, a forward-thinking F&B group based in Taipei, Taiwan, sought our expertise for the design of one of their emerging brands. With a business plan that encompasses a diverse portfolio, including art exhibition spaces, cafes, furniture and home decor, fragrance brands, and restaurants.
I recognized the potential for a more comprehensive approach. I successfully illustrated the importance of a cohesive brand strategy, emphasizing its crucial role in driving future business growth.
Year
2020
My role
Strategy Development & Account Lead
Company
MOOCI Design
Client contact
Co-Founders
Challenge
Challenge
Pitching Larger Scopes Without Relevent Case Studies
As a boutique studio without the backing of major brands, we faced the challenge of convincing the client to sign on for a scope of work two to three times larger than originally planned. Furthermore, we had no local case studies or relevant experience to support our pitch for a new offering.
Pitching Larger Scopes Without Relevent Case Studies
As a boutique studio without the backing of major brands, we faced the challenge of convincing the client to sign on for a scope of work two to three times larger than originally planned. Furthermore, we had no local case studies or relevant experience to support our pitch for a new offering.
Challenge
Pitching Larger Scopes Without Relevent Case Studies
As a boutique studio without the backing of major brands, we faced the challenge of convincing the client to sign on for a scope of work two to three times larger than originally planned. Furthermore, we had no local case studies or relevant experience to support our pitch for a new offering.
Solution
Solution
Go Above and Beyond for Greater Rewards
To achieve greater rewards, we went above and beyond the initial scope. During the preliminary discussions, I asked targeted questions to uncover the client’s ambitions for future business growth. By linking these ambitions to the current limitations and necessary adjustments of their brand through a deep-dive situation analysis. This helped the client understand their brand's potential and future direction.
Focused on how the client’s business could grow, rather than solely on closing the deal for our own benefit.
Provided a comprehensive situation analysis during the pitch stage.
Engaged the client with insightful questions to uncover deeper business aspirations.
Go Above and Beyond for Greater Rewards
To achieve greater rewards, we went above and beyond the initial scope. During the preliminary discussions, I asked targeted questions to uncover the client’s ambitions for future business growth. By linking these ambitions to the current limitations and necessary adjustments of their brand through a deep-dive situation analysis. This helped the client understand their brand's potential and future direction.
Focused on how the client’s business could grow, rather than solely on closing the deal for our own benefit.
Provided a comprehensive situation analysis during the pitch stage.
Engaged the client with insightful questions to uncover deeper business aspirations.
Go Above and Beyond for Greater Rewards
To achieve greater rewards, we went above and beyond the initial scope. During the preliminary discussions, I asked targeted questions to uncover the client’s ambitions for future business growth. By linking these ambitions to the current limitations and necessary adjustments of their brand through a deep-dive situation analysis. This helped the client understand their brand's potential and future direction.
Focused on how the client’s business could grow, rather than solely on closing the deal for our own benefit.
Provided a comprehensive situation analysis during the pitch stage.
Engaged the client with insightful questions to uncover deeper business aspirations.
Solution
Go Above and Beyond for Greater Rewards
To achieve greater rewards, we went above and beyond the initial scope. During the preliminary discussions, I asked targeted questions to uncover the client’s ambitions for future business growth. By linking these ambitions to the current limitations and necessary adjustments of their brand through a deep-dive situation analysis. This helped the client understand their brand's potential and future direction.
Focused on how the client’s business could grow, rather than solely on closing the deal for our own benefit.
Provided a comprehensive situation analysis during the pitch stage.
Engaged the client with insightful questions to uncover deeper business aspirations.
Outcome
Outcome
From Pitch to Partnership: Building a Top Client Relationship
The client became our studio’s biggest client, leading to an ongoing partnership.
We delivered a brand strategy, and architecture with a new brand visual identity that enabled the client to pitch for premium or rare locations to real estate owners and government bodies.
This project was a significant win for our studio, accounting for 70% of our annual revenue that year.
Over the next three years, this client remained among our top clients
From Pitch to Partnership: Building a Top Client Relationship
The client became our studio’s biggest client, leading to an ongoing partnership.
We delivered a brand strategy, and architecture with a new brand visual identity that enabled the client to pitch for premium or rare locations to real estate owners and government bodies.
This project was a significant win for our studio, accounting for 70% of our annual revenue that year.
Over the next three years, this client remained among our top clients
Outcome
From Pitch to Partnership: Building a Top Client Relationship
The client became our studio’s biggest client, leading to an ongoing partnership.
We delivered a brand strategy, and architecture with a new brand visual identity that enabled the client to pitch for premium or rare locations to real estate owners and government bodies.
This project was a significant win for our studio, accounting for 70% of our annual revenue that year.
Over the next three years, this client remained among our top clients
Review
Review
"Jim always thinks about how to maximize business through a branding perspective. He believes branding and creativity should serve the business, rather than being designed for design's sake.
Every proposal he presents is thoroughly prepared, with detailed planning and analysis of the differences between various strategies and their future impacts. His proactive attitude and excellent communication skills have significantly contributed to the progress of our projects."
-Spinle Yeh, Co-Founder and CEO, ACME Taipei
"Jim always thinks about how to maximize business through a branding perspective. He believes branding and creativity should serve the business, rather than being designed for design's sake.
Every proposal he presents is thoroughly prepared, with detailed planning and analysis of the differences between various strategies and their future impacts. His proactive attitude and excellent communication skills have significantly contributed to the progress of our projects."
-Spinle Yeh, Co-Founder and CEO, ACME Taipei
Review
"Jim always thinks about how to maximize business through a branding perspective. He believes branding and creativity should serve the business, rather than being designed for design's sake.
Every proposal he presents is thoroughly prepared, with detailed planning and analysis of the differences between various strategies and their future impacts. His proactive attitude and excellent communication skills have significantly contributed to the progress of our projects."
-Spinle Yeh, Co-Founder and CEO, ACME Taipei
More Works More Works
More Works More Works
