Nestlé Dairy- Innovation
Only a few innovations are destined for success, so efficient and iterative design sprints are crucial. The dairy industry is highly competitive, and even global giants like Nestlé must continuously innovate to maintain their leading position in the Chinese market.
Over the past two years, we have partnered with Nestlé to revamp the current product line, launch new brand designs, and develop new packaging. Additionally, we designed packcepts for use in their market research, enhancing the probability of success for their final brands and packaging.
Year
2021
My role
Project management
Company
Elmwood Brand Consultancy
Client contact
Head of Innovation & Communication
Nestlé Dairy- Innovation
Only a few innovations are destined for success, so efficient and iterative design sprints are crucial. The dairy industry is highly competitive, and even global giants like Nestlé must continuously innovate to maintain their leading position in the Chinese market.
Over the past two years, we have partnered with Nestlé to revamp the current product line, launch new brand designs, and develop new packaging. Additionally, we designed packcepts for use in their market research, enhancing the probability of success for their final brands and packaging.
Year
2021
My role
Project management
Company
Elmwood Brand Consultancy
Client contact
Head of Innovation & Communication
Nestlé Dairy- Innovation
Only a few innovations are destined for success, so efficient and iterative design sprints are crucial. The dairy industry is highly competitive, and even global giants like Nestlé must continuously innovate to maintain their leading position in the Chinese market.
Over the past two years, we have partnered with Nestlé to revamp the current product line, launch new brand designs, and develop new packaging. Additionally, we designed packcepts for use in their market research, enhancing the probability of success for their final brands and packaging.
Year
2021
My role
Project management
Company
Elmwood Brand Consultancy
Client contact
Head of Innovation & Communication
Nestlé Dairy- Innovation
Only a few innovations are destined for success, so efficient and iterative design sprints are crucial. The dairy industry is highly competitive, and even global giants like Nestlé must continuously innovate to maintain their leading position in the Chinese market.
Over the past two years, we have partnered with Nestlé to revamp the current product line, launch new brand designs, and develop new packaging. Additionally, we designed packcepts for use in their market research, enhancing the probability of success for their final brands and packaging.
Year
2021
My role
Project management
Company
Elmwood Brand Consultancy
Client contact
Head of Innovation & Communication
Challenge
Challenge
Balancing the Iron Triangle
The ultimate challenge often lies in choosing only two out of the iron triangle: quality, speed, and price. As a professional service provider, we are frequently asked to deliver all three. Accepting such demands without consideration can jeopardize company profitability, demoralize the team, and compromise my credibility as a project leader, making future work more difficult.
Balancing the Iron Triangle
The ultimate challenge often lies in choosing only two out of the iron triangle: quality, speed, and price. As a professional service provider, we are frequently asked to deliver all three. Accepting such demands without consideration can jeopardize company profitability, demoralize the team, and compromise my credibility as a project leader, making future work more difficult.
Challenge
Balancing the Iron Triangle
The ultimate challenge often lies in choosing only two out of the iron triangle: quality, speed, and price. As a professional service provider, we are frequently asked to deliver all three. Accepting such demands without consideration can jeopardize company profitability, demoralize the team, and compromise my credibility as a project leader, making future work more difficult.
Solution
Solution
Tailored Project Execution Strategy
To address these challenges, we developed a strategy that aligns with the client’s business needs and our internal resources:
Prioritization: Collaborated with the client to prioritize workflows, ensuring timely delivery.
Team Structure: Worked with the operation manager to build responsive project teams, selecting different groups of designers based on project attributes.
Effective Communication: Maintained clear and precise communication with the client, providing daily briefs to the team to ensure alignment
Tailored Project Execution Strategy
To address these challenges, we developed a strategy that aligns with the client’s business needs and our internal resources:
Prioritization: Collaborated with the client to prioritize workflows, ensuring timely delivery.
Team Structure: Worked with the operation manager to build responsive project teams, selecting different groups of designers based on project attributes.
Effective Communication: Maintained clear and precise communication with the client, providing daily briefs to the team to ensure alignment
Tailored Project Execution Strategy
To address these challenges, we developed a strategy that aligns with the client’s business needs and our internal resources:
Prioritization: Collaborated with the client to prioritize workflows, ensuring timely delivery.
Team Structure: Worked with the operation manager to build responsive project teams, selecting different groups of designers based on project attributes.
Effective Communication: Maintained clear and precise communication with the client, providing daily briefs to the team to ensure alignment
Solution
Tailored Project Execution Strategy
To address these challenges, we developed a strategy that aligns with the client’s business needs and our internal resources:
Prioritization: Collaborated with the client to prioritize workflows, ensuring timely delivery.
Team Structure: Worked with the operation manager to build responsive project teams, selecting different groups of designers based on project attributes.
Effective Communication: Maintained clear and precise communication with the client, providing daily briefs to the team to ensure alignment
Outcome
Outcome
Successful Market Penetration and Accolades
Delivered a brand and packaging revamp for two product lines (15+ SKUs).
Launched a new master brand and innovative packaging designs for over five sub-brands (15+ SKUs).
Created over 100 packcepts, facilitating more than 20 product concept tests across 10 product lines.
Successful Market Penetration and Accolades
Delivered a brand and packaging revamp for two product lines (15+ SKUs).
Launched a new master brand and innovative packaging designs for over five sub-brands (15+ SKUs).
Created over 100 packcepts, facilitating more than 20 product concept tests across 10 product lines.
Outcome
Successful Market Penetration and Accolades
Delivered a brand and packaging revamp for two product lines (15+ SKUs).
Launched a new master brand and innovative packaging designs for over five sub-brands (15+ SKUs).
Created over 100 packcepts, facilitating more than 20 product concept tests across 10 product lines.
More Works More Works
More Works More Works
