Museum of Art Pudong
Located along the banks of the Huangpu River in Shanghai, within the skyline of this global megacity, the Shanghai Municipal Government was determined to establish the Museum of Art Pudong in this prime CBD area. Designed by Pritzker Architecture Prize Winner Jean Nouvel, he described it as a "poetic location."
Creating an international landmark brand was a once-in-a-lifetime project. It has been an honor to lead this project from the initial pitch to final delivery, overseeing every aspect from start to finish.
Year
2018
My role
Business Dev & Project mgnt
Company
Landor
Client contact
Project Lead
Museum of Art Pudong
Located along the banks of the Huangpu River in Shanghai, within the skyline of this global megacity, the Shanghai Municipal Government was determined to establish the Museum of Art Pudong in this prime CBD area. Designed by Pritzker Architecture Prize Winner Jean Nouvel, he described it as a "poetic location."
Creating an international landmark brand was a once-in-a-lifetime project. It has been an honor to lead this project from the initial pitch to final delivery, overseeing every aspect from start to finish.
Year
2018
My role
Business Dev & Project mgnt
Company
Landor
Client contact
Project Lead
Museum of Art Pudong
Located along the banks of the Huangpu River in Shanghai, within the skyline of this global megacity, the Shanghai Municipal Government was determined to establish the Museum of Art Pudong in this prime CBD area. Designed by Pritzker Architecture Prize Winner Jean Nouvel, he described it as a "poetic location."
Creating an international landmark brand was a once-in-a-lifetime project. It has been an honor to lead this project from the initial pitch to final delivery, overseeing every aspect from start to finish.
Year
2018
My role
Business Dev & Project mgnt
Company
Landor
Client contact
Project Lead
Museum of Art Pudong
Located along the banks of the Huangpu River in Shanghai, within the skyline of this global megacity, the Shanghai Municipal Government was determined to establish the Museum of Art Pudong in this prime CBD area. Designed by Pritzker Architecture Prize Winner Jean Nouvel, he described it as a "poetic location."
Creating an international landmark brand was a once-in-a-lifetime project. It has been an honor to lead this project from the initial pitch to final delivery, overseeing every aspect from start to finish.
Year
2018
My role
Business Dev & Project mgnt
Company
Landor
Client contact
Project Lead
Challenge
Challenge
Managing Diverse Stakeholder Needs in a Landmark Project:
In a high-context culture like China, gathering the necessary information can be extremely challenging. During the initial meetings, the client's decision-making process could have been clearer, and it was uncertain which stakeholder's needs should be prioritized.
Pritzker Architecture Prize Winner Jean Nouvel - Architecture firm
LZJ Group - Land and Urban Development Company
Shanghai Government - Project sponsor
Tate Museum - Museum operation consultant
Managing Diverse Stakeholder Needs in a Landmark Project:
In a high-context culture like China, gathering the necessary information can be extremely challenging. During the initial meetings, the client's decision-making process could have been clearer, and it was uncertain which stakeholder's needs should be prioritized.
Pritzker Architecture Prize Winner Jean Nouvel - Architecture firm
LZJ Group - Land and Urban Development Company
Shanghai Government - Project sponsor
Tate Museum - Museum operation consultant
Challenge
Managing Diverse Stakeholder Needs in a Landmark Project:
In a high-context culture like China, gathering the necessary information can be extremely challenging. During the initial meetings, the client's decision-making process could have been clearer, and it was uncertain which stakeholder's needs should be prioritized.
Pritzker Architecture Prize Winner Jean Nouvel - Architecture firm
LZJ Group - Land and Urban Development Company
Shanghai Government - Project sponsor
Tate Museum - Museum operation consultant
Solution
Solution
Building Trust and Relationships
Immersed in all available information about the different stakeholders, understanding their history, background, and latest news, and following the latest trends and updates in the museum sector.
Arranged key informal meetings with the client’s project leader to gather as much information as possible before each high-level meeting. This included understanding the decision-makers' preferred communication styles and the key project aspects they focused on.
Strategic Decision-Making
Collected and organized stakeholder needs to ensure that the brand strategy and story development process address all demands, integrating them into a cohesive narrative.
Created several different versions of presentation materials based on the various stakeholder needs and provided customized materials after face-to-face presentations.
Assembled a pitch team consisting of strategists with both international and local insights, a design director with global experience, and a local design director with a deep understanding of local culture.
Building Trust and Relationships
Immersed in all available information about the different stakeholders, understanding their history, background, and latest news, and following the latest trends and updates in the museum sector.
Arranged key informal meetings with the client’s project leader to gather as much information as possible before each high-level meeting. This included understanding the decision-makers' preferred communication styles and the key project aspects they focused on.
Strategic Decision-Making
Collected and organized stakeholder needs to ensure that the brand strategy and story development process address all demands, integrating them into a cohesive narrative.
Created several different versions of presentation materials based on the various stakeholder needs and provided customized materials after face-to-face presentations.
Assembled a pitch team consisting of strategists with both international and local insights, a design director with global experience, and a local design director with a deep understanding of local culture.
Building Trust and Relationships
Immersed in all available information about the different stakeholders, understanding their history, background, and latest news, and following the latest trends and updates in the museum sector.
Arranged key informal meetings with the client’s project leader to gather as much information as possible before each high-level meeting. This included understanding the decision-makers' preferred communication styles and the key project aspects they focused on.
Strategic Decision-Making
Collected and organized stakeholder needs to ensure that the brand strategy and story development process address all demands, integrating them into a cohesive narrative.
Created several different versions of presentation materials based on the various stakeholder needs and provided customized materials after face-to-face presentations.
Assembled a pitch team consisting of strategists with both international and local insights, a design director with global experience, and a local design director with a deep understanding of local culture.
Solution
Building Trust and Relationships
Immersed in all available information about the different stakeholders, understanding their history, background, and latest news, and following the latest trends and updates in the museum sector.
Arranged key informal meetings with the client’s project leader to gather as much information as possible before each high-level meeting. This included understanding the decision-makers' preferred communication styles and the key project aspects they focused on.
Strategic Decision-Making
Collected and organized stakeholder needs to ensure that the brand strategy and story development process address all demands, integrating them into a cohesive narrative.
Created several different versions of presentation materials based on the various stakeholder needs and provided customized materials after face-to-face presentations.
Assembled a pitch team consisting of strategists with both international and local insights, a design director with global experience, and a local design director with a deep understanding of local culture.
Outcome
Outcome
Successful Brand Launch & Award-Winning Project
Successfully gained the approval of all stakeholders, won the pitch, and continued to lead the project, negotiating and finalizing the contract, and ultimately delivering the project.
The most popular museum in China, attracting 1 million visitors within the first two years of opening, with a single-day highest attendance of over 6,500 visitors.
Awarded the 2022 Transform Asia Gold - Best Visual Identity from the Public Sector.
Successful Brand Launch & Award-Winning Project
Successfully gained the approval of all stakeholders, won the pitch, and continued to lead the project, negotiating and finalizing the contract, and ultimately delivering the project.
The most popular museum in China, attracting 1 million visitors within the first two years of opening, with a single-day highest attendance of over 6,500 visitors.
Awarded the 2022 Transform Asia Gold - Best Visual Identity from the Public Sector.
Outcome
Successful Brand Launch & Award-Winning Project
Successfully gained the approval of all stakeholders, won the pitch, and continued to lead the project, negotiating and finalizing the contract, and ultimately delivering the project.
The most popular museum in China, attracting 1 million visitors within the first two years of opening, with a single-day highest attendance of over 6,500 visitors.
Awarded the 2022 Transform Asia Gold - Best Visual Identity from the Public Sector.
Review
Review
"Jim’s expertise and professionalism were evident from the outset. This uniquely challenging project required managing multiple stakeholders, yet Jim’s calm demeanor and flexible problem-solving skills ensured seamless collaboration and effective communication.
His exceptional organizational abilities and a keen eye for detail were crucial in managing the diverse demands of the project. Beyond his professional acumen, his interpersonal skills fostered a positive and productive working environment, making him invaluable."
- Coan Lee, Project Lead, Museum of Art Pudong
"Jim’s expertise and professionalism were evident from the outset. This uniquely challenging project required managing multiple stakeholders, yet Jim’s calm demeanor and flexible problem-solving skills ensured seamless collaboration and effective communication.
His exceptional organizational abilities and a keen eye for detail were crucial in managing the diverse demands of the project. Beyond his professional acumen, his interpersonal skills fostered a positive and productive working environment, making him invaluable."
- Coan Lee, Project Lead, Museum of Art Pudong
Review
"Jim’s expertise and professionalism were evident from the outset. This uniquely challenging project required managing multiple stakeholders, yet Jim’s calm demeanor and flexible problem-solving skills ensured seamless collaboration and effective communication.
His exceptional organizational abilities and a keen eye for detail were crucial in managing the diverse demands of the project. Beyond his professional acumen, his interpersonal skills fostered a positive and productive working environment, making him invaluable."
- Coan Lee, Project Lead, Museum of Art Pudong
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